I design & build

digital experiences

digital experiences

I’m a research & AI-led product designer who has been in love with the internet since 1998.
I like cats, studying human behaviour & explaining Twitter to my grandparents.

Currently a Master's student at the Royal College of Art, London.

professional projects

  • 🩺

    👩🏽‍⚕️

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    Insurance as unique as your car

    Prices starting at just ₹2094/yr

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Paytm Insurance

With Vijay bisht, kopal jain, piyush passi

My time in insurance saw me designing in a large variety of projects spanning short timeframes.

This helped me build my agile designing skills massively, while learning to balance business viability with the highest consideration for our end user. In this summary I share a few of my highlights within insurance.

Full projects are under NDA, contact for password.

role

product designer

skills

information architecture / ux design / copywriting / research / prototyping

impact

boosted insurance revenue by 14-15% by embedding relevant insurances into various other flows

role

product designer

skills

information architecture / ux design / copywriting / research / prototyping

impact

boosted insurance revenue by 14-15% by embedding relevant insurances into various other flows

Paytm Deals

With Kopal Jain, Navneet Singh, Piyush Passi

The task at hand was straightforward: growing the deals business by 4x-6x in 2 months.

For this phase, we focused on the variable that encompasses most new user-facing screens and got to redesigning the ‘Claim’ flow. Ironically enough, we got rid of the word ‘claim’ from the entire flow post redesign.

This case study is under NDA, contact for password.

Case study coming soon

role

product designer

skills

information architecture / ux design / ux copywriting / research

impact

increased restaurant bill payments by 20% within a month of going live

role

product designer

skills

information architecture / ux design / ux copywriting / research

impact

increased restaurant bill payments by 20% within a month of going live

User Acquisiton for Payments

With Dhruvi Jhanji, Pratiti Sarkar, Sidharth Rahi

A research undertaking for Paytm’s homepage.

A project diving into how Paytm can acquire more users and increase the payment transaction volume.

This case study is under NDA, contact for password.

Case study coming soon

role

ux researcher

skills

data analysis / communication & interviewing / data visualization

impact

reduced user drop off by 3% through strategic design interventions

role

ux researcher

skills

data analysis / communication & interviewing / data visualization

impact

reduced user drop off by 3% through strategic design interventions

PERSONAL project

Phys.io

With gauransh arora

A new age tech solution to issues in physiotherapy tinkering with AR, gamification and computer vision techniques like pose estimation.

WRITING

REVIEWS

Navya is strong with her analytical skills. She is creative and meticulous at her design process. Her design approach is user centric and details oriented.

Ajay Mittal

Amazon, Design Lead

Navya is a great ux designer to collaborate with. She takes charge and gets things done taking complete ownership & pursues top notch primary and secondary research skills. She is really good at drawing insights from data and anecdotes & holds great hands-on skills to ship high quality, usability first problem solving design deliverables. Undoubtedly, a great asset for any product design project.

Nitish Khagwal

Paytm, Product Design Lead

made with love
& caffeine

REVIEWS

  • Navya is a great ux designer to collaborate with. She takes charge and gets things done taking complete ownership & pursues top notch primary and secondary research skills. She is really good at drawing insights from data and anecdotes & holds great hands-on skills to ship high quality, usability first problem solving design deliverables. Undoubtedly, a great asset for any product design project.

    Nitish Khagwal

    Paytm, Product Design Lead

  • Navya is strong with her analytical skills. She is creative and meticulous at her design process. Her design approach is user centric and details oriented.

    Ajay Mittal

    Amazon, Design Lead