I design & build

digital experiences

digital experiences


Product designer based in London.
Focused on clarifying complex systems, designing tools people return to with trust, and doing it with taste.









professional projects

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    👩🏽‍⚕️

    Call your policy insurer

    Call Now

    Call Paytm insurance helpdesk

    insurance@xyz.com

    Call Now

    Insurance as unique as your car

    Prices starting at just ₹2094/yr

    Ready to file a claim?

    We’re here to give you end to end claim assistance for your policy

    Make a Claim

Paytm Insurance

With Vijay bisht, kopal jain, piyush passi

My time in insurance within fintech saw me designing in a large variety of projects spanning short timeframes in a highly regulated sector.

This helped me build my agile designing skills massively, while learning to balance business viability with the highest consideration for our end user. In this summary I share a few of my highlights within insurance.

Full projects are under NDA, contact for password.

role

product designer

skills

information architecture / ux design / copywriting / research / prototyping

impact

boosted insurance revenue by 14-15% by embedding relevant insurances into various other flows

role

product designer

skills

information architecture / ux design / copywriting / research / prototyping

impact

boosted insurance revenue by 14-15% by embedding relevant insurances into various other flows

Paytm Deals

Paytm Deals

With Kopal Jain, Navneet Singh, Piyush Passi

The task at hand was straightforward: growing the deals business by 4x-6x in 2 months.

The task at hand was straightforward: growing the deals business by 4x-6x in 2 months.

For this phase, we focused on the variable that encompasses most new user-facing screens and got to redesigning the ‘Claim’ flow. Ironically enough, we got rid of the word ‘claim’ from the entire flow post redesign.

role

product designer

skills

information architecture / ux design / ux copywriting / research

impact

increased restaurant bill payments by 20% within a month of going live

role

product designer

skills

information architecture / ux design / ux copywriting / research

impact

increased restaurant bill payments by 20% within a month of going live

User Acquisiton for Payments

User Acquisiton for Payments

With Dhruvi Jhanji, Pratiti Sarkar, Sidharth Rahi

A research undertaking for Paytm’s homepage.

A project diving into how Paytm can acquire more users and increase the payment transaction volume.

This case study is under NDA, contact for PDF.

role

lead ux researcher

skills

data analysis / communication & interviewing / data visualization

impact

reduced user drop off by 13% through strategic design interventions

role

ux researcher

skills

data analysis / communication & interviewing / data visualization

impact

reduced user drop off by 3% through strategic design interventions

PERSONAL project

Phys.io

With gauransh arora

A new age tech solution to issues in physiotherapy tinkering with AR, gamification and computer vision techniques like pose estimation.

WRITING

Like everyone, I like making things. I'm a Product Designer by trade, which I adore, but I like building physical things when I can.


Notscinotart is where I experiment with electronics, code & industrial design.

made with love
& caffeine

There's a lot more where that came from.